EVENT HOST ONBOARDING

1. Keep track of the number of events you’re organizing

The easiest way to track the number of events is to post each one to the Ocean Week Canada event portal. We use the information in the portal to track event locations and themes across the country.

2. Record the number of people who attend your event(s)

You can do this by counting the number of folks in the room, estimating the number of people who attend over the course of the day, looking at the number of webinar logins, or by using a ticket or RSVP system. Any approach works, just as long as you make sure there is a record somewhere right after the event. Participation is the most important impact metric. After all, your event is designed to connect you with your community!

3. Write down the goal for your event

If you haven’t already written down a goal for your event, now is the time! Your goal(s) explains why you’re organizing the event and how a successful event will be good for the ocean. For example, your goal might:
– define the information that you want to communicate to participants during your event
– describe the feeling or insight you want people to experience during the event
– name an action you want people to take to better care for the ocean during or after your event

To get the most out of Ocean Week Canada, link your event goals to your other strategic goals and priorities. For example, you might want to:
– increase the number of people who attend your event this year
– inspire local media to write a story about your project
– clean up a popular stretch of shoreline

For more help setting your event goal, check out the Event Design Guide.

4. Take pictures

Pictures are worth a thousand words!

Take lots of photos or video of your event to show the impact of your work in action. 

5. Collect stories about your event

Keep copies of media coverage, newsletters, and feedback you receive about your event.

Documentation is key!

6. Promote your event

We’re here to help you make your event a hit. We provide everything you need to get started, including an onboarding package with logos, graphics, key messages, newsletters, and other event promotion resources. We’d love to hear from you after Ocean Week Canada about the resources and creative ideas that helped spread the word. This helps the community build on your success next year.